Reasons Why You Should Be Advertising on Facebook
Social media should be part of any business’s digital marketing strategy. It is a key way to share content, build links, and drive engagement. However, you are missing out on the full potential of social media if you are only using it for organic traffic.
Social ads allow you to reach even more of your audience, often at a low cost. You can then turn these users into followers and continue marketing to them.
However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.
Facebook is by far the most popular place for social media marketing. Facebook is especially popular for local advertisers and is now used by 62% of them—and for good reason.
Let’s take a look at 10 reasons why so many brands are advertising on Facebook and why you should be, too.
1. Facebook Ads Are Affordable
Advertising on Facebook can cost however much you want. You set your budget from the start, and Facebook stops showing your ad when you hit this amount. The higher your budget, the more users you will reach.
2. Facebook Ads Work
An eMarketer survey found that 96% of social media marketers consider Facebook the best social media platform for ROI. This is across the board for both B2C and B2B companies.
3. Your Audience is on Facebook
Not only do the people you want to target have accounts on Facebook, they spend an average of 40 minutes per day on the platform. More than 2 billion users have an account and 1.55 billion access the platform every month.
4. You Can Target Specific Users
Facebook has a wealth of information about its users. You can benefit from this by targeting just the people who are most likely to become your customers.
The platform allows you to specify criteria like age, gender, location, job title, industry, marital status, and interests. You also have the option to filter by connections (for instance, friends of users who already like your page) and behavior, which includes recent purchases and life events.
Another targeting option is to use lookalike audiences. These are made up of users similar to your current audience, meaning there is no need to guess demographics if you lack this information. Learn more about the 5S principles for any business healthy growth.
5. Facebook Offers Retargeting
Yet another way to reach the right users is through retargeting. This enables you to target users who previously visited your website, used your mobile app, or gave you their email address. As they are already familiar with your business, they are more likely to download premium content, start a free trial, or make a purchase.
6. Ads Are Easy to Set Up
Facebook makes it easy to create an ad, taking you through steps where you select the type of ad, define your audience, and set your budget and timeframe.
However, despite the process being simple, it is highly-customizable. You can choose from a variety of ad formats, delivery, and bidding options.
For instance, Facebook ads use a pay-per-click model, just like the majority of online ads, but pay per impression, pay per like, or pay per action are also options.
7. Facebook Provides Useful Analytics
Advertising on Facebook allows you to reach users when they may not be in a buying frame of mind. Rather than a limitation, this can be an opportunity. Whereas your ads may be ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing.
Now, this can make measuring the success of your ads more complicated. However, Facebook simplifies the process by providing you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads.
For example, in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates. All these metrics are in real time, allowing you to make changes to your ads as necessary.
8. You Can Add Custom Button
Most types of digital ads have a CTA button that leads to a landing page on the business’s website. This can be effective when users needs more information before they are willing to make a decision. However, it tends to result in only a percentage of users actually providing you with their contact information.
With Facebook ads, you can send users to your website, but you also have other options. CTA buttons include Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More.
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This IS easy! Thanks Kim.
.-= vered – blogger for hire´s last blog ..Be Kind To Your Behind =-.
Hi Vered – I know, right? I thought it would be much more complicated.
Ooooh, nice little tip here, Kim. Now you have me wondering how best to utilize something like this – is it a “generic” comments area, or could it tie into something else on your page too? Maybe a post question, or something like that?
Cheers for the great stuff as always!
.-= Danny Brown´s last blog ..Community, Loyalty and the Power of Give =-.
Hi Danny – It’s generic. Sort of like the discussions tab but you can put it on a custom tab. To tie comments to an event or video the Live Stream application would probably be the one to use.
http://developers.facebook.com/docs/reference/plugins/live-stream
The wall area is not sufficient for you? I don’t grasp why you’d use it.
.-= Ari Herzog´s last blog ..Being First is Not Always Best =-.
Hi Ari – It could be used with content that you wanted people to comment on – perhaps photos, videos, etc … I haven’t found a use for it either.
Kim, seriously, FB blog; wus up?? ;) lol
.-= Dennis Edell | Direct Sales Marketing´s last blog ..6 Blogs – 6 Blog Themes. All the Same or All Different? It’s a Branding Issue… =-.
Hi Dennis – I know ;-) I just can’t seem to get ahead with the everyday things I need to do.
I’m trying to add a comments stream to the “Chain Stories” tab on the following facebook page: http://www.facebook.com/CharlotteViewPoint. I put the code in but nothing is showing up. Is there something else I need to know?
thanks!
.-= Casey B´s last blog .."She shimmers pink—pink satin pajamas and robe flat against her chest, pink flip-flop bedroom slippers, pink face smeared with night grease, and a pink foam wrap around her hair-do. She looks at me with Yoda’s watery eyes, but her expression is sweet and blank."- "Weather Report." By Sue Friday. =-.
Hi Casey – Are you using the correct ID number? Something else in the code could be interfering or Facebook is having a bad day.
Hi there,
I’m trying to ad the fb:comments tag to my page, but when i do its not the right size. How can i make the comments block the same width as the rest of my page.
Regards,
Josh
Hi Josh – The documentation says that width=”300px” can be added but in my tests the size of the box isn’t changing.
http://developers.facebook.com/docs/reference/fbml/comments_%28XFBML%29
Hi , I just want to know that , how to add like button on the comment box we have created by using the above code????
Regards,
James
Hi James – As far as I know, the Like hasn’t been integrated with this method. Perhaps the iframe method has this functionality but I am still learning it.
http://developers.facebook.com/docs/guides/canvas/
Does not work on my page
Hi Keith – Do you have any additional information such as the web browser you are using? Did you double check the page ID that you are using?
Hello,
this is my fanpage
http://www.facebook.com/pages/Fanpage-design/132917013435616?v=app_4949752878
I have put comment box but it’s not showing correct size. I have linked css in fbml. when I remove that link it shows perfectly normail and fixed. Can anyone help me why I’m not able to put correct sized comment box? And new problem I found that nomatter whatever I changed in my css file in my server it won’t affect my fanpage. why is this happening?
Thanks,
Shrawan
Hi Shrawan – The linked stylesheet might be the problem – I’ve found that inline styling usually works best.
http://www.tizag.com/cssT/inline.php
Thanks, very useful. I spent 3 hrs looking for this answer. However, the reason it’s not working for some of these people is they are cutting and pasting and you used closed quotes on both sides of the i.d. If they type it in or change the quotes after pasting, it should work.
Hi Ed – Maybe. I have quotes in the example on my demo Facebook page and it’s works fine.
Kim,
What I mean is that quotation marks come in pairs; the first quote “opens” the quote and the second one “closes” the quote. In certain fonts, they look identical. Your second quotation mark below is of the generic type. The first one however is distinguishable because its font is different (you need to magnify your code below to see what I’m talking about). That first mark is the type used to close a quotation. If someone simply copies and pastes the code straight off your page above, it won’t work. But, if they type the code in, they will put in the proper quotation marks and it will work.
Sorry I meant to paste the code at the bottom of my last reply. It comes right off your page above by copying and pasting:
You can’t hardly see the first quotation mark, but it is not the proper one. It is a close quote.
Aaah … yes, I’m aware of the problem. I’ve set up a new system for displaying code but haven’t fixed all of the articles. I’ll make a point to fix the more popular articles first.
I have tried to add the comments box to my custom iframe pages to limited success. I cannot control the width and they do not work in IE. I have also removed the scroll bars. Any thoughts?
Thank you in advance.
Hi David – I’m sure it’s set up differently on iframes than on fbml. It isn’t, however, something I have tested yet so I don’t have any answers for you.